[北京晨报] 张福平引领三元极致之变
时间:2009-04-16
作者:周治宏
来源:北京晨报
点击次数:5879
2007年4月,以总经理之职接手三元集团董事长之位时,张福平没有想到,前任包宗业饱受业界批判的“重de>k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField k__BackingField RemoveChild get_FirstChild Build TrimEnd Demand dividend Append TryFind get_Kind TraceSourceKind DateTimeKind UriKind uriKind get_AuthorityKind set_AuthorityKind SAMLAuthorityBindingInvalidAuthorityKind SAMLAuthorityBindingMissingAuthorityKind authorityKind kind second rnd NoKeyIdentifierClauseFound PackageNotFound SamlSigningTokenNotFound SAMLAudienceUrisNotFound Inbound Outbound outbound found get_Method set_Method get_SignatureMethod set_SignatureMethod ReadSignatureMethod WriteSignatureMethod signatureMethod get_RetrievalMethod saml11AuthenticationMethod get_AuthenticationMethod set_AuthenticationMethod 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get_SessionSeculor=#003d99> 张福平:目前我们就感觉到要门当户对,不能老是小规模的,要能给我们带来管理、品牌上的提升。比如跟麦当劳的合作,我们种土豆,做奶昔,整个产业链就扩大了,管理水平也提高了。
北京晨报:也就是说对于合资企业的要求更高了?
张福平:可以这么说。比如跟麦当劳合资以后,当时要派高层去合资企业工作,这些人素质要高、还要懂外语,所以我们就直接从大专院校招聘了一批高端人才,后来与卡夫的合作也是如此,给我们带来了不少提升。
北京晨报:这对三元的要求也更高了吧?
张福平:确实如此,引入投资者的谈判,还是靠实力说话,所以就算是想引进战略投资者,也一定要发展自己,做大自己,增加谈判的底气。比如麦当劳是世界五百强企业,谈判就很苛刻,跟很多国内企业集团都谈过,最后比较来比较去还是选择了我们,因为我们的优势更多一些,对企业领导人的观念、资源和发展都有认可。
北京晨报:这次奶粉事件对三元的品牌价值提升很大,对于未来三元品牌发展如何规划的?
张福平:一个品牌的塑造得到大家的认可,需要很多条件,比如文化,三元下面有很多国外知名品牌,虽然合资的,但是真正属于三元的品牌不是很多,我们会进行一些清理。总的来看,三元品牌的影响力还是在上升,特别是三元收购了三鹿之后,发展的步伐加快了。
北京晨报:您在三元从总经理做到董事长,角色、职责变化大吗?
张福平:总经理更多的是执行层,是落实很多企业的具体工作,董事长要考虑企业整体,相当于班长。
原来我当总经理的时候还是任命制,从我当董事长之后,董事长由上级任命,同时也是党委书记,但是国资委拿我们做试点,所以总经理、副总经理由竞聘产生,任期三年,要制定目标和任务,所以我这个董事长要对企业的发展战略、人员建设负责。
另外,还要拿出很大一部分精力放在外面,总经理管内部事务多一些。当了董事长之后,我就发现要从这些具体事务脱身,要从战略角度做好规划。
北京晨报:未来三元集团的目标?
张福平:目标的话,未来要建成一个多元化产业集团,实现两大跨越,即由区域性的集团走向全国,由单一性的国企走向体制的多元化。具体的就是三年左右实现吧,不过这是一月份开“党代会”定下的目标,现在收购了三鹿,所以步伐应该更快一些,走向全国的三元、世界的三元。
摘自2009年4月1日 北京晨报
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